Strategies of Korean firms in china's high‐tech market: Striving for a new and sustainable business model

China has become a strategically important market for Korean companies. While cooperating with China is obviously important for their success and survival, a more difficult question lies in finding a new and sustainable business model applicable to China. This paper studies the current challenges and strategies of Korean Small and Medium‐sized Enterprises (SMEs) in the high‐tech market such as the mobile handset and online game industries that are trying to extend their business to China. It focuses on the issue that Korean firms face in order to find a way to survive and integrate with a rising China. By conducting an in‐depth firm level analysis, it examines their successes and failures in terms of what parts of the value chain they specialize in and how they establish a division of labor with China.     

高职院校《高等数学》教学精细化浅析

高校教学精细化管理是指坚持以人为本的管理理念,以精益求精的管理态度认真落实教学细节管理。精细化管理是提高教育教学质量的关键环节。本文简单阐述了自己对高等数学课堂教学精细化管理的一些看法。     

浅谈新课程下的化学课堂训练

从化学课堂教学的依据、目标、时机、体系、内容、方式等六个方面,阐明了新课程理念下化学课堂训练的基本原则。     

Strategic marketing concepts and models

In this second of two articles on strategic marketing planning the author describes the techniques that have been developed to aid analysis of marketing information. Analytical frameworks such as the product life‐cycle, the growth‐share matrix, the Business Assessment Array and the Directional Policy Matrix are discussed and the benefits and pitfalls associated with strategic planning frameworks are considered by the author.     

浅析新课程背景下的生活化课堂教学

生活化课堂教学是新课程背景下提出来的一种新的教学理念和教学模式。它的基本特征是日常教学生活化、课堂教学现实化、课堂生活可能化。基于新课程理念的生活化课堂教学体系的建构策略主要包括教学目标要基于生活、教学内容要回归学生的生活世界、教学过程要注重自然生成、教学模式要寓于生活。     

略论网络社区营销的实施策略

网络社区的蓬勃发展推动了网络社区营销的深入开展。网络社区营销活动具有精准性、互动性、成长性、软性营销的特点。企业可以借助网络社区开展市场调查,传播促销信息,实施活动营销,塑造品牌形象。网络社区营销还可以帮助企业强化危机管控,管理公共关系。     

Trust Promoting Seals in Electronic Markets

Abstract

In order to promote web sales, companies conducting electronic commerce are constantly seeking viable and efficient ways to increase web traffic. One approach is to build consumers' trust, and ultimately to increase web sales. Many business-to-consumer online merchants follow this approach and display trust-promoting seals on their websites. However, whether these seals really fulfill the tasks they have promised has remained unexplored. This study empirically examines the influence of trust-promoting seals on consumers' online purchasing decisions. The results show that the trust-promoting seals are generally effective in promoting web sales, and some seals enhance promotion better than others.     

How Safe Are the Harbors?

Abstract

With the growth of e-commerce has come the need for businesses to provide protection of personal, private data collected from internet users and consumers. The United States has favored a policy of industry self-regulation, while the European Union (EU) has responded to its consumer demands for privacy protection regulations and enforcement. Faced with the critical need for a middle ground, the US has proposed “Safe Harbor Privacy Principles” as a means of compromise with the EU. This article explores the market context of the Safe Harbor Principles, the European reaction, and the probable impact on businesses.     

网上商品热销的影响因素探析——基于分位数回归的实证研究

本研究从网上销售的影响因素出发,采用搜索程序获取了淘宝网的4059个货架1周的销售数据,通过分位数回归方法对不同热门程度产品的价格、信誉、保障标记以及口碑的需求弹性进行了实证分析。研究结果表明,随着产品热门程度的提高,信誉的需求弹性不断增强,而价格、保障标记以及口碑的需求弹性却不断减弱。由此表明,产品的价格降低,保障标记级别和口碑的提升都能使销售趋于分散,而提高商家的信誉却能加速销售向热门产品集中,使得"热门更热"。     

中等师范院校教育学专业课堂教学面临的问题及建议

课堂教学可以说是整个教学活动重点和关键。笔者以中等师范学校为例,对中等师范院校教育学专业课堂教学面临的问题进行了分析,并提出了相关建议。